Inside the Felt Box

Last week we had the pleasure of meeting the face behind one of of our favourite suppliers of felting wool, Olga from the Felt Box.

The full interview replay is available to watch inside the membership, which is now open to new members, but read the overview of the interview below to learn more about Olga and her wonderful business.

Discovering the Heart of the Felt Box

Meet Olga, the creative force behind The Felt Box. Her journey into the world of crafting began out of a simple need for better materials for her own projects.

Olga's adventure into the crafting world began in 2010, driven by her frustration in finding suitable materials for her own projects. What started in her living room with around just 50 colours of carded wool, has blossomed into a vibrant business offering an impressive 160+ shades, perfect for needle felting.

The Felt Box specializes in two wool collections: New Zealand wool and Maori wool. Both wool collections are renowned for their lovely fluffy texture, their ease of felting, and their consistent colour quality. Olga's meticulous selection process ensures only the highest quality wool graces her shelves, making needle felting a joy for crafters of all levels.

Here is some of Olga's beautiful Maori Wool:

Business Growth

Word soon got out about Olga's felting wool, and she quickly outgrew her living room and needed to move operations to a warehouse. As her business grew, she was able to hire a small team, including Emma, a former aircraft mechanic, who is now their order processing expert, and Grace, who manages social media and customer engagement.

Olga never imagined her business would grow to this extent, but she's embraced the challenge with enthusiasm, continually learning and adapting to meet her customers' needs. Together, this small team keep The Felt Box running smoothly, ensuring every order is handled with care and precision.

A Commitment to Sustainability

Olga's dedication to eco-friendly practices is woven (or should we say 'felted') into the fabric of The Felt Box. From reusing shipping boxes to exploring biodegradable packaging options, sustainability is at the core of her business ethos. This commitment no doubt resonates with customers who value environmentally conscious crafting.

I also really love that Olga appreciates the biodegradable nature of wool, which aligns with her values. Her dedication to sustainability ensures that her business not only thrives but also contributes positively to the planet. ♻️🌍

The Product Range

The Felt Box has an impressive selection of products that cater to both seasoned crafters and beginners alike.

One popular product is their advent calendars, which have become a customer favourite, allowing you to experiment with a variety of materials and projects, each day revealing a new surprise to spark creativity.

Advent Calendar available on their website:

For those new to the world of needle felting, The Felt Box offers beginner boxes that are thoughtfully designed to provide everything needed to start crafting. Currently they offer these in bright colours, and they contain a selection of wool, needles, and easy-to-follow instructions, but they will also have some neutral animal coloured ones coming soon. They are the perfect introduction to this rewarding hobby and will set beginners up for success from the very start.

The Felt Box's Website

Although some wool and products are available from The Felt Box via other platforms such as Amazon and Ebay, their own website is the best place to buy.

Navigating The Felt Box website is a seamless experience, thanks to Olga's web design, which she has created herself with the aid of Shopify. This move has enhanced both security and efficiency, ensuring that customers can shop with confidence.

The website is designed with user-friendliness in mind, meaning that it is easy to quickly find what you are looking for, be it a quick felt order, needle felting kits, or searching for the perfect gift for a needle felting lover!

The sample boxes and colour palettes are also a great idea and something which has personally helped me when ordering.

Check out The Felt Box's Website:

The Future's bright

Olga's vision for the future is as vibrant as her wool collection. She's exploring new product lines... which we won't reveal here, but they sound very exciting and may expand from just needle felting! 😍She is also considering expanding her warehouse space to accommodate ongoing growth. So watch this space as The Felt Box moves the needle forward! If you have any requests for products, why not drop Olga an email!

Celebrating Small Businesses

This year for the first time, Olga is participating in Small Business Saturday. This initiative is aimed at promoting small businesses in the UK and provides an opportunity for The Felt Box to showcase its unique offerings and connect with a wider audience.

During Small Business Saturday, Olga encourages customers to engage with the event, highlighting the significance of community support in the crafting world. It's an opportunity for customers to discover new products, take advantage of special promotions, and celebrate the creativity and passion that small businesses bring to the table.

Through Small Business Saturday, The Felt Box will not only boost its visibility but also reinforces its role as a cherished member of the crafting community. This sounds like such a great initiative for small businesses; I am going to check it out myself!

Conclusion

Whether you're a seasoned crafter or just starting, The Felt Box will no doubt have the perfect products for you, so please follow her page to keep up with the latest news, and why not put in an order today.

It was a pleasure to get to meet the face behind The Felt box. Thank you so much once again for joining us Olga. We look forward to seeing your new designs and products in the future! 😍

To keep up with Olga, you can find her at:

Website: https://thefeltbox.uk

Facebook: https://www.facebook.com/thefeltbox

Instagram: https://www.instagram.com/thefeltbox/